I have been wrestling with this question lately. I keep seeing more and more gurus talking about evergreen webinars. Webinars are a great way to market your company and showcase your expertise. But, I’m not sold on the idea of evergreen webinars.
What are Evergreen Webinars?
Evergreen webinars are pre-recorded webinars., scheduled to replay on certain days. Some webinar facilitators join the webinars to answer questions in the chat. But aren’t giving the presentation live.
Evergreen webinars seem to defeat the original purpose of a webinar. Webinars allow people to attend a seminar from the comfort of their home, office, car, dorm, etc. The whole idea is to learn from an expert teaching you something you didn’t know. And asking questions all the while. Live workshops can be tailored to the needs and questions of those people in the room at that moment. That’s what made them useful.
If you’re running an evergreen webinar, you’re essentially giving participants a generic, cookie cutter presentation, and creepily answering questions while sitting in the shadows. What is that?
There are some advantages to running evergreen webinars. But all the advantages seem to be for the provider and not the participant.
- Time saving – evergreen webinars offer a time savings because you don’t have to technically sit on a conference call for a full hour teaching something. If all you’re tasked with is to answer questions that trickle in, you can potentially do other things at the same time. Can you say, multitasking.
- Effortless – evergreen webinars require you to record the webinar one time and reuse that same recording for each subsequent webinar. This doesn’t just save a ton of time, it saves a ton of effort. Again, you’re not having to sit there for an hour teaching people about a subject.
- Host more webinars – because evergreen webinars save so much time, you have the ability to run more webinars during a period of time. I mean, technically, you could run the webinar everyday if you wanted to, or even every hour. There wouldn’t be any sweat off your back; it’s pre-recorded!
The disadvantages on the other hand seem to be geared toward the participant.
- No personal touch – because the webinar is pre-recorded, there is no way for you to offer special touches that help cater to the participants online at the time. The content will be very generic, no personal touches at all.
- Unbeknownst to the participant – many times participants are not made aware they are viewing a pre-recorded webinar, which feels very shady to me and comes across as a con job. If you’re going to offer evergreen webinars, at least tell participants some or all of the webinar was previously recorded.
- Potential for out of date content – there is a large potential for content discussed in the webinar to be out of date. You’d have to pay close attention to any references to time or events. You wouldn’t want to run an evergreen webinar stating, “during last week’s Hurricane” and it’s the middle of March.
In the end, I think there are a lot of factors that determine the usefulness of an evergreen webinar. But to be completely honest with you, I’m still not sold. Marketing your company, expanding your reach and proving to potential customers you are the best person for the job is work. Hard work. There are no cheats. There are no shortcuts. You want something out of it, you have to put something into it. My verdict is, do the work and WIN your customers; minus trickery.
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