Welcome back to episode 19 of Conversations with a Digital Strategist. This week I’m going to discuss some ways you can set your YouTube Channel apart from all the others in your genre. Over 300 hours of YouTube are uploaded every minute. 5 billion videos are consumed every day on YouTube. YouTube receives over 30 million visitors per day.
With this level of popularity, many people around the globe see YouTube as an opportunity to make money, achieve fame, and realize dreams. But there is a problem with YouTube. Competition is stiff. Everyone has a YouTube channel nowadays, and getting your video found can be an uphill battle. Let’s talk about some key ways you can set your YouTube channel apart from the competition.
Cool Tool of the Week
This week’s cool tool of the week is TubeBuddy. TubeBuddy is a Chrome browser extension that turns your YouTube account into rocket fuel. It does so much, I can’t list everything in this podcast. Depending on the pricing package you select, you can plan you video topics, schedule to sunset videos, complete bulk tasks, optimize your video for search engines, and a whole lot more.
I just started using this tool and will be publishing a full product review in next month, but I wanted to bring this tool to you, so you can also take a look. The pricing structure for each package is relatively inexpensive. Especially for all the features you get. To get more information about this Chrome browser extension, visit TubeBuddy.com.
Everyone Has A YouTube Channel
Whew! I swear it feels like everyone has some type of YouTube Channel now. From beauty gurus to marketing ninjas to comedic geniuses, there are approximately 50 million channels on YouTube. And why not? The number of YouTube channels making six figures was up 50% in 2017. Who wouldn’t want a piece of that pie? But, how do you get a piece of the pie when so many people are grabbing at the pie?
Set Yourself Apart
There are plenty blog posts and articles on the Internet to show you how to setup your YouTube channel. There are even posts and articles that will explain how to get lots of views. But what I’ve noticed is many of them say the same thing. Strong titles, great thumbnails, and a shtick. While these three things are very much necessary for a successful YouTube channel, but they won’t set you apart from the competition. Plenty of YouTube channels do all three of these things well. But what can you do to set yourself apart from all the other great channels on YouTube? Let’s talk about it.
Know Your Competition
Who are the YouTubers making videos similar to yours? What do the channels look like? What content do they put out? In what format are they creating their videos? You must know everything there is to know about your competition. You should focus on the things they are doing well and the things they aren’t doing well. How can you make your channel better?
Identify What’s Missing
As I said, you want to look at the things your competition isn’t doing well. You also want to look at what is missing from your competition all together. Do their subscribers complain about things? Do their subscribers make requests that go un-addressed? That’s your in. That’s where you come in and fill that gap. Give the people what they want!
The only YouTube channels that are successful are the ones that are consistent. You may find some very popular YouTubers who fall off with their posting, but that comes after they’ve “arrived”. When you’re first building your channel you need to hustle. The grind is real, ladies and gents. If you’re going to post daily vlogs, then post daily vlogs. It’s better to post a quick 3 minute, I’m too tired to post video, then not post at all. Planning is going to be your best friend to ensure you are able to post on a consistent basis.
Provide Quality Content
Don’t give ’em junk! People watch YouTube videos for two reasons to be educated or entertained (or both). Many gurus will tell you, just pick up your phone and start recording. While they are correct that you don’t need thousands of dollars worth of equipment, they neglect to tell you that your content can’t be crap. Even if you’re using your iPhone 6 to record your video, you will still need to put in effort to give your subscribers the highest quality content possible. Be intentional with your content. This goes back to planning it out. What do you want to talk about? How can your content build on previous content to tell a full story?
Be yourself. Yes, you’re funny, but you’re not Shane Dawson and that’s okay. You must be yourself because people can see right through inauthenticity. The draw to YouTube is the reality of the channels. I can go on YouTube and watch MsRoshPosh show me how to use the new Fenty Beauty highlighter or watch Yolanda at How to Cake It create beautiful cake creations. And if I want a bit more reality, I can watch Jax and Jayla grow into adorable toddlers on TheSocialiteLifeTV or follow Gabrielle and Chad’s infertility journey on GabeBabeTV. What do I love most about all of these amazing YouTubers? They are their most authentic selves and don’t try to be something more than what they are. They know they are enough to keep my attention. And you are enough too!
Engage with Your Followers — All Three of Them
It doesn’t matter how many followers you have, if they comment on one of your videos, you must respond. This is called being grateful for the small, so you can get to the large. Every comment, every like, every share gets you closer to success. Be humble and engage with your followers.
You aren’t going to become an overnight sensation. Well, one of you might, but most of you won’t. Becoming a big star on YouTube takes time. It can happen, but you’ve got to be patient. There is no get rich quick recipe for YouTube, you’ve got to put in the work.
Do The Work
Perfect transition, don’t you think. If you want success, you’ve got to do the work. This means, researching, writing, planning, recording, re-recording, re-re-recording, and everything in between. There is no shortcut. Put in the work and the subscribers will come.
Don’t Sell Your Soul for Views
I’ve already told you to be authentic, so you’d think this should go unsaid. But, no, it is imperative I put this in here. Don’t sell your soul for views. What do I mean? I mean, don’t do things that are outside of your character or make you feel uncomfortable just because you want people to watch. That will backfire on you. Let me say that again, because I want to be sure you heard me. Doing “whatever” for views will backfire on you. So, you can’t say you didn’t know. Stay true to yourself. And remember you can and will be held responsible for everything you say and do on your YouTube channel. You’ve been warned.
Avoid Click Bait
Subscribers hate click bait. Click bait is when you title your video one thing, but don’t cover that subject in your video at all. An example of click bait would be me naming this podcast “How To Grow Your YouTube Channel from 5k to 5 million, in 30 Days”. First off, if you’ve noticed, I don’t make any guarantees on my content. Mainly because I don’t want to limit your potential, but also because there is no such thing as a “works every time recipe” for anything! Second, that statement doesn’t, at all describe the content of this post. That is click bait, don’t do it. Be honest and title your video to accurately represent the video content.
In my opinion, creativity is one of the main assets missing from YouTube. Sure there are lots of fun videos out there, but so many YouTubers sounds and act like other YouTubers, sometimes it’s hard to tell them apart. Be creative with your content development. Don’t copy anyone.
Last but most importantly, have fun. The most successful YouTubers look like they are having a ton of fun in their videos. Sure, it’s a lot of work. All the recording, editing, optimizing and whatnot. But when you love what you do, it shows through in your videos. You know how bakers always say, I love what I do and that love makes my pies taste better. Well, the same goes for your content. Let the love for what you do, make your content amazing.
Well, that’s all she wrote folks. I know it was a fairly long list, but a lot goes into building a successful YouTube channel. The goal should always be to create content you’re proud of. Don’t focus too heavily on views or likes. Those things will come in time. Focus your efforts on creating great content, staying consistent, being authentic and having a ton of fun!
Thank you for listening. I hope you enjoyed this week’s episode of Conversations with a Digital Strategist. If you have questions about anything I covered, feel free to email me at firstname.lastname@example.org. If you’d like more information about me, visit my website at Level360.co. I’m also social, you know. Follow me on Twitter at Level_360. Or on Facebook at Facebook.com/Level360LLC. Until next time, live true, work smart, and in the words of one of the greatest strategists to ever live, think different! Bye!
Intro and outro music by: DJ Quads
DJ Quads Soundcloud: https://soundcloud.com/aka-dj-quads
DJ Quads YouTube: https://www.youtube.com/channel/UCusFqutyfTWRqGhC8kHA5uw
, , ,  Source: https://fortunelords.com/youtube-statistics/
 Source: https://sidekickcollab.com/how-many-youtube-channels-are-there/