Sure, I’d love to join your mailing list, download your e-book, and sign-up for your webinar, right AFTER I read the post I came here to read! Several years ago, popups got a bad rap for being annoying and senseless. Why have they come back?
Please don’t get me wrong. I want you to join my mailing list, take my e-course, and sign-up for my webinar as well. But not if it means driving you completely insane with unnecessary, incessant popup boxes asking for this, that and the third.
My Main Pet Peeve
The main thing I dislike about popups is the disruption. Many of these popups have a delay of a few seconds. You get to the post and you think you’re going to receive some great information, but all of a sudden your euphoria is interrupted by a large box asking you for your email address. Your popup disturbs my thought process, slows down my research, and wastes my time. We live in a “give it to my now” society. I want the information I was promised by Google, now! Not after typing in my email address.
I mean, think about it. We don’t know each other. You haven’t provided any value to me, yet. Remember, I didn’t have a chance to read your post. So I don’t know if you have value or not, and then just off the bat you ask me for my email address. I don’t know you! I’m not giving you anything. On top of all of this, you have the audacity to ask me for this information each time I come to your website. Like me saying “no” earlier wasn’t clear enough.
There has to be a better way. I mean, didn’t we veto the use of popups back in 2006? Who decided to bring these horrendous things back. I would like to vote that we use more of the inoffensive banners located at the top or bottom of pages. I feel as though we’re sacrificing common sense and good customer service for building the largest email list possible.
You shouldn’t want just anyone on your email list. You should want quality leads on your list. Those individuals who want to engage with you and have a higher probability of making a purchase. This requires more work, it requires you to engage more and move slower. But isn’t it worth it? Isn’t it worth it to know that your open and click through rates will be higher with a higher quality list?
So, please stop with the annoying popups. Do the work to woo me and then maybe, just maybe, I’ll join your list. Until then, leave me alone and let me read the post in peace!
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